Before I begin let me tell you, I was a big fan of Bookmyshow and had booked a lot of movie ticket from them. I even used the application as my default for viewing the schedule for Pepsi Center events.
I stopped using it from last month when I came to know about this issue.What I found is shocking and still not believed why I used it for so long.I am talking about extra money they charge for booking. At the moment they called it as internet handling fees, though they never disclose breakup of the charges.
Recent update – I tried to reach Bookmyshow on Facebook to enquire about the Internet handling charge is so high, but no response so far.
Please find the latest screenprint of Bookmyshow and direct website of Theatre and compare yourself. Bookmyshow has increased the Internet handling price too much.
So on an average, if you watch four movies in a month, you end up paying 17 INR extra per ticket per head. In a year you will pay 816 INR for a year.
Let me explain you by below screenshot.
In the above example I am trying to book ticket for Cinepolis theater.I am worried about internet handling charges mentioned in red box.I tried to find breakup of this charge on Bookmyshow site, but no luck. I can assume approx 5/- for service tax but what about Rs 40?
Now lets see another screenshot about booking the same ticket same time from Cinepolis site.
Surprisingly this Amount is only 462.48.The best thing is Cinepolis clearly shows breakup of the charges.
The Big question?
Now here comes the big question, how come same ticket booked for same show timings is different in different sites?Why you should pay more to Bookmyshow?Is not the responsibility of Bookmyshow to clarify this extra charge?
The reason lies with the monopoly of Bookmyshow which provide a single platform to book ticket for all theaters.Bookmyshow know the existing technology of theaters own ticket booking system is not good.So they charge as they like and customer may not feel much to pay little extra.
So suppose we pay Rs 10 extra on per ticket ,so if we see weekly 4 movies it is 40 and in a year it is approx 500.It is equivalent to 4 month electricity bill.If you have 3 person in your family, this will go to Rs 1500.Bookmyshow is gain mostly in it where they are getting more money from Customers and also getting commission from theater owners for every tickets sold.Benefit for theaters owners is they get all their ticket sold with a little commission and they do not have to manage their own platform/technology for it.
So why we don’t care about this Extra charge?
- Marketing strategies of Bookmyshow – Bookmyshow spend a lot of money on ads and marketing.They also give a nice feature of integration ticket with social media and has a rich GUI.This attract customer and they did not even bother to know that they are charged more.
- Poor infrastructure of theaters ticket booking system – Even after high courts orders theater owners to have their own ticket booking system (so that broker like Bookmyshow do not charge more from customer) very few owners have a good solid ticket booking system.For example I checked Esquare Pune own ticket booking system and it is pathetic.90% of time system failed with timeout exception.On the other hand Cinepolis have a good system for ticket booking.
- Ticket booking system is not implemented by all owners – Except big theaters, still small theaters sell their ticket thru Bookmyshow and other brokers.If we want to advance book the ticket , we either have to go physically there or depend on Bookmyshow.
- Offers by Bookmyshow – They often give offers like buy 1 get 1 free or rewards point etc.We love offers nad iscounts but never bother to compare the cost.
What we need to do?
- Compare and buy – Before buying any tickets for movie compare it on theater own ticket booking system, like for cinepolis , it is cinepolsindia.com.If it is less than bookmyshow buy it from there.
- Raise your voice – Raise your voice to Bookmyshow asking why they are charging more and explain reasons.Do not ever blindly buy ticket from Bookmyshow.
- Find other alternative if online is not available -If online booking is not available for any theater, try with phone booking or find a friend who live nearby instead of going to Bookmyshow.
Remember it is your money, so before buying tickets know how much money is going to theater, government and how much is going to broker.It is your right to know the breakup of charges and nobody has some hidden fee name with internet handling charges.With little work you can save some money which can be used to pay your electricity or cable bill.Please do share your views on it and whether you do a little bit of research before buying ticket or not?