English is most widely used language for WordPress blogging. But it is not the only language and blogger globally trying to setup their blog in English along with a local language relevant to their country. I am going to explain this post how to create Multilingual blog or blog in more than one language.
But before I start lets first understand what is benefits of creating blog in more than language:
- Your blog will attract more local visitors
- Your blog in local language is likely to get more shares
- Even though people know English, they wanted to read in local language
- More chances of getting comments as people will love to express thoughts in local language
- If your blog niche focuses on a local brand or topic, you should always include a local language
- Your content has a better chance to get viral after combining English with another language
Lets see using below picture how the people read in India.
As you can see above approximately 40% of people speak Hindi and there is a good percentage for other languages. Assume 60% of people read English, there is still 40% people who love to read a blog in other languages.
Unless you think about multilingual, you are going to miss a good amount of visitors. If you truly want to make sure to capture more visitors across the country, in this case, you have to target at least 2 or 3 languages like Hindi, Urdu, Tamil, Telugu etc.
Lets see some blogs in India which are multilingual:
Now lets see how to create a multilingual blog using WordPress. There are three ways to do it.
- Option 1 -One blog, one post, multiple languages – You can write a post in more than a language in the same post. The way to do this is page jumps.
You can write your post first in your primary language and then write the same version of the post in any other language and use jump over.
A person who wants to read in another language can click on Hindi link and land at the bottom part. See the example below:
How to implement jump over –
The jump over contains two part – Target text and link. You need to use Text part of WordPress editor to implement this.
Here is the example:
<p id=”unique-id”>I am the target text.</p>
Here unique-id is the label of target text.
<a href=”#unique-id”>Click me to go to target!</a>
Here is the WordPress help to get more info on it.
Pros: Cheaper, easy to implement, less management
Cons: Clumsy, not professional look, not reader friendly
- Option 2 – One blog, two posts, two language – This is another way to do that within a single blog. You can write two posts with the same content but different language.
You can use a custom menu or a link to original post to redirect the user to another language. It is little better than option 1 as you can manage the post efficiently by dividing it based on language as a category.
Pros- Cheaper cost, better management of post
Cons – Not professional, not easy for people to bookmark another language blog
- Option 3 – Two blog, two posts, two language – This is the professional way of creating a blog in multilingual language. This involves creating a separate domain for every language.
This option involves four steps.
Create two blogs with same themes – You need to create two blogs with the same theme so that they can look same. You need to install the same theme on all the domains.
Select the domain for each blog – You need to buy a separate domain for every blog. You need to buy either a domain or subdomain. Your blog address will be www.yourblog.com or www.hindi.yourblog.com depending on your option your choose.
Use the link in the menu header – You need to put the link of your new domain or subdomain in the header to let the user know that a blog is available in the new language.
Start writing a post – You need to make sure whenever you write a post in the primary language, you need to create the same content in other blog domain in another language.
Pros – Professional look, people can subscribe to primary language they want, clutter free, user-friendly
Cons – costly than other two options
Creating a multilingual is a good investment if you think it can bring more visitors to you. Start with the second language and make sure you promote it in the right community. People loves to read in their own language and there are more chances that they will become your loyal readers and subscribers.
Also, make sure when you write in another language, it is grammatically correct and has no spelling mistakes.
For example, if you are a blogger in India, it is a good idea to include Hindi, Tamil, Telugu or Marathi language in your blog to target more audience. You are likely to get more audience from all around the India.
I will highly recommend to start with the first option and see how readers respond. If you get a good response, make some investment and switch to option 3 for a full-fledged new blog.
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