There is a lot changing in Blogging from last few years. 2018 bring some new challenge as well as an opportunity for the blogger to rank and earn money. In this post, I will discuss the blogging trends which will matter in 2018 and how it affects you.
Why Blogging Trends Matters To You
You need to know what is happening around, what matters and how blogging is changing. Ignoring that may result in lower ranking, less visitors and traffic and more important less or no revenue. Lets ee the latest trends in detail.
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1. Quality Content Matters
Quality content matter more than ever. Google is now very strict on the content to rank. In 2018, they improved the logic for search engine and strictly focusing on content.
In content, word counts matters. If you see top content on any search topic in google, most of them are now 2000+ words. Anything less than that is difficult to rank. so when you start creating content, make sure you have enough to write.
Blogging Trends for 2018!
More research on the topic is also necessary. You also need to prove your point with some facts. Longer content is also social media friendly and people find it easier to share. It is fine if you write less content but the quality is more important.
If you check top bloggers post like Neilpatel.com, you will find average word count is 1500+. What I want to say is you need to make sure you have a quality content as well as Word count.
Also, remember when you write long content, it helps you to prove your authority on the topic. another important benefit of long content is you can convert them into ebook or lead magnet and attract email subscribers.
Read this post by Neil Patel explaining Why long contents ranks better
Now the important question is who will create large content for you? You need a freelance writer to consistently produce the long content as you cannot be writing the post all the time.
That is where freelancer writer comes in the picture. Fiverr is a great place to hire writers for your blog post.
Have a look at packages of the freelance writer on Fiverr for one of the top writer. You can understand how popular it is.
2. Create Your Own Audience
Working on SEO and creating backlink of your blog is a good idea, it will bring more traffic from search engine. But do not rely on the traffic from Google and other social media. Once they tweak their algorithm, you may start losing your audience. You need to create your audience.
That is where Email building list comes in the picture. Create lead magnet, the course of other material and get them in your subscriber list. In this way, no matter what happens with Google or other social media, they always stick with you and your traffic will remain same.
Select a correct Email service provider like Convertkit and create automatic email campaigsn like for your course or webinar.
Create your own product, course or marketing material and sell them or attract visitors using it.This is where blogging is moving in 2018 and onwards.
Gone are those days when contents mean only text. Now to make a content engaging, you need to get a good image and videos. This will not only make it interactive but Google ranks you better.
When I say image, it should look professional. You can use a tool like Canva, Venngage, and others to quickly create it. They have a lot of predefined templates. Infographics is also gaining a lot of popularity.
Creating a video for your post really helps you to bring more traffic. Some people find it easy to view a video than to read texts. It helps you to summarize your post easily.
Article Video Robot is a nice tool to quickly convert your article in viral videos. Also, because of social media sites like Instagram and Pinterest; creating an image for your post is very important. It can decide the ranking of your page in 2018.
3. Blog Post Optimization
Bloggers are now spending a good amount of time in optimizing the content. They focus on SEO and building link within the post. You need to make sure all the relevant keywords are present in top part as well as header tag.
Fortunately, most of these tasks can be easily done by Yoast SEO WordPress plugin. It can save a lot of time to and link other posts within a post.
It is also very important to go back to your previous post and modify it. This is not an easy task when you have hundreds of articles, but it is required.
If one of your posts is rank better for some time, regularly go back to it and add content. It not only improve search engine ranking but makes it relevant to users. No one wants to read 5 years old post about SEO when things are changing every day.
In 2018, this is more important than ever as we have more competition among bloggers and everyone wants to rank better.
4. Blog Post Promotion
You spend so much time in writing the content, what if you do not find expected the audience to read it. Blog promotion is now all important part of blogging.
Promotion of a blog post also changed a lot in last years and it will continue. Bloggers are spending more time in promotion as they do in writing content.
There are many ways to promote your content and get eyeballs to your post.
Outsourcing is going to play a major role in 2018 and onwards. Task for a blogger is increasing every day, you can't do everything. You have to outsource some work to make sure you stay in the competition.
This is even more important you work alone. Outsourcing is done by all major players, especially content-related companies like Theme developer, Plugin makers and many more.
This opens many opportunities for freelance bloggers and content creators. In 2018, we will have more demand for freelance article writer as well image, and web designer.
Some of the task you may consider to outsource are:
Over To You
Which of the above strategy you have the plan to change in 2018 for your blog? You can also make small changes in your current strategy to adapt to new trends for 2018.
Creating long and quality content may dramatically increase your ranking and traffic. Blogging world is changing very rapidly and to remain in the competition, you need to adapt the trends which matter in 2018.
Closely monitor what type of contents are getting more traffic and is in demand and then create contents around it. If you follow the trends, 2018 will be a great year for you!
I would love to hear from you about what trends you think will matter in 2018?